This case study shows the improvement of service delivery after the relocation of the service from an internal provider to Pink Elephant. The case study relates to a retail customer with a very large sales force and focus. It represents the significant improvements in technical and customer service experience that Pink Elephant can effect across a diverse customer base when offered the opportunity to apply people and process knowledge. The organisation is one of the world’s largest technology distributors assisting companies such as HP, Apple, Cisco, Microsoft and hundreds of others to bring their products to market, underpinned by a wide range of technical and business support services. The company certifies, trains and supports its reseller customers, and helps configure, install and finance their purchases.