Pink Elephant EMEA Partners with HIT Global to deliver Humanising IT™ Training
At Pink Elephant EMEA, we’re excited to announce our new partnership with HIT Global, the home of Humanising IT™, an award-winning approach that is transforming the world of IT service management (ITSM). With this collaboration, our customers across EMEA can now access exclusive Humanising IT™ training and certification programmes, equipping their IT teams with the skills to deliver services that truly put people first.
Pink Elephant EMEA Partners with HIT Global to deliver Humanising IT™ Training
About HIT Global and Humanising IT™
HIT Global was founded by Katrina Macdermid and Mark Basham. Together they bring a unique blend of IT leadership, ITIL authorship, executive leadership, consulting, and global IT operations expertise. The organisation exists to challenge decades of process-first thinking in IT and instead place people at the centre of how technology services are designed, delivered, and experienced.
Humanising IT™ integrates human-centred design (HCD) into ITSM, using the HIT Double Diamond Framework (HIT DDF™) to help organisations move beyond rigid process frameworks and create services that are stable, secure, and — most importantly — meaningful for the people who use them.
HIT Global’s vision is simple but ambitious: to certify every IT professional on the planet in Humanising IT™.
What this means for Pink Elephant customers
Through this partnership, Pink Elephant customers can now gain access to a powerful new portfolio of training and certification opportunities, including:
- Self-paced online learning – flexible courses that give IT professionals the tools to start embedding Humanising IT™ right away.
- Immersive masterclasses – highly interactive sessions where teams can apply the HIT DDF™ to their own service challenges.
- Specialist courses and certifications – enabling IT leaders and practitioners to deepen their expertise and lead cultural and service transformation.
By investing in Humanising IT™ training, organisations can expect:
- Improved user and customer experience – services designed around real needs, not just processes.
- Reduced IT support costs – fewer tickets and faster resolution through better service design.
- More engaged IT teams – professionals who feel empowered, valued, and aligned to business outcomes.
- Faster innovation – with IT positioned as an enabler of growth, not just a cost centre.
- Stronger business–IT alignment – IT services that make sense for the people they support.
Partnership Pink Elephant x HIT Global
HIT Global is already recognised by leading organisations worldwide and has built a growing community of certified professionals applying Humanising IT™ across industries, from aviation and banking to healthcare and education.
For more than 40 years, Pink Elephant has been at the forefront of IT service management and organisational transformation. We’ve trained and advised thousands of IT professionals and business leaders worldwide, helping them adopt best practices, improve service delivery, and align IT with business goals.
By partnering with HIT Global, we’re building on that legacy with an approach that directly aligns with our mission: helping organisations achieve better business outcomes through people, processes, and technology.