Privacy Policy

Last Updated: August 2024

INTRODUCTION

Welcome to the Privacy Policy of Pink Elephant EMEA Ltd.

Pink Elephant EMEA LIMITED (Company Number 07546718), located at Central Point, 25-31 London Street, Reading, Berkshire, RG1 4PS, United Kingdom, respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, www.pinkelephant.co.uk.

It also outlines your privacy rights and how the law protects you.

Key Points Covered in This Policy:

1. Important Information and Who We Are
2. The Data We Collect About You
3. How Your Personal Data Is Collected
4. How We Use Your Personal Data
5. Disclosures of Your Personal Data
6. International Transfer
7. Data Security
8. Data Retention
9. Your Legal Rights

1. Important Information and Who We Are

Purpose of This Privacy Policy

This Privacy Policy provides information on how Pink Elephant EMEA Ltd collects and processes your personal data through your use of our website. It is important that you read this policy together with any other privacy notices we may provide on specific occasions. This policy supplements those notices and is not intended to override them.

Controller

Pink Elephant EMEA Ltd is responsible for managing this website. We have appointed a Privacy Officer (PO) to oversee questions related to this Privacy Policy. If you have any questions or need to exercise your legal rights, please contact us.

You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection issues. However, we would appreciate the opportunity to address your concerns first. Please contact us directly.

Changes to the Privacy Policy & Your Data

It’s important that the personal data we hold about you is accurate and up-to-date. Please keep us informed if your personal data changes during your relationship with us.

Third-Party Links

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. We encourage you to read the privacy policies of any website you visit.

2. The Data We Collect About You

Personal Data

Personal data refers to any information that can identify an individual. It does not include data where the identity has been removed (anonymous data). We may collect, use, store, and transfer different kinds of personal data, which we have grouped as follows:

• Identity Data: Includes first name, last name, username, marital status, title, date of birth, photos, vehicle registration numbers, age, and gender.
• Contact Data: Includes billing address, residential address, delivery address, email address, social media handles, and phone numbers.
• Financial Data: Includes bank account and payment card details.
• Transaction Data: Includes details about payments to and from you, and other details of products and services you’ve purchased.
• Technical Data: Includes IP address, login data, browser type and version, time zone setting, location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
• Profile Data: Includes your username and password, purchases or orders made by you, feedback, survey responses, and preferences.
• Usage Data: Includes information about how you use our website, products, and services.
• Marketing and Communications Data: Includes your preferences for receiving marketing communications from us and third parties.

Aggregated Data

We may collect, use, and share aggregated data, such as statistical or demographic data, for any purpose. This data does not directly identify you.

Sensitive Data

We may collect sensitive data, such as dietary requirements or medical information (e.g., wheelchair use).

If You Fail to Provide Personal Data

If you do not provide personal data when requested, we may not be able to perform the contract we have with you. In such cases, we may need to cancel a product or service, but we will notify you if this occurs.

3. How Your Personal Data Is Collected

We use various methods to collect data from and about you, including:

• Direct Interactions: You may provide personal data by filling in forms or corresponding with us by phone, email, or otherwise.
• Automated Technologies: As you interact with our website, we may automatically collect Technical Data through cookies and similar technologies.
• Third Parties or Publicly Available Sources: We may receive personal data from third parties such as analytics providers, advertising networks, or publicly available sources like Companies House.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Common uses include:

• Performance of a Contract: When we need to fulfil a contract with you.
• Legitimate Interests: When it’s necessary for our legitimate interests and your rights don’t override those interests.
• Legal Obligations: When we need to comply with legal obligations.

Generally, we do not rely on consent as a legal basis for processing your personal data, except for sending third-party marketing communications via email or text. You can withdraw consent at any time by contacting us.

Multiple Legal Grounds

We may process your personal data for more than one lawful reason depending on the activity. If you need more details on the specific legal grounds we rely on, please contact us.

5. Disclosures of Your Personal Data

We may share your personal data with third parties as necessary, such as:

• Service providers who provide IT and system administration services.
• Professional advisers, including lawyers, bankers, auditors, and insurers.
• HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities.

6. International Transfer

Your personal data may be transferred to countries outside the European Economic Area (EEA). When we do so, we ensure a similar degree of protection is afforded by implementing appropriate safeguards.

7. Data Security

We have put in place security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed. Access to your personal data is limited to employees, agents, contractors, and other third parties who have a business need to know.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

9. Your Legal Rights

You have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request the transfer of your personal data.
• Withdraw consent.

To exercise any of these rights, please contact us.

Contact Information: Email: info@pinkelephant.co.uk Phone: + 44 (0) 118 324 0620

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.