Pink Agile Framework

Companies transitioning to Agile experience a profound cultural transformation. Traditional organisational conventions must be left behind, paving the way for new, adaptive practices that align with modern management techniques.

Understanding Agile Methodologies

Agile is an umbrella term encompassing various methodologies that share common elements and principles. Among these, Scrum is the most widely recognised; however, while it excels in software development, it may not be as effective for other organisational departments such as Sales, Marketing, Finance, and Management. For broader organisational applications, the Dynamic Systems Development Method (DSDM) is often preferred due to its versatility across different types of projects.

Agile is not a single method but a flexible approach that allows each company to choose the most suitable tools and practices from the available methodologies. This adaptability is what makes Agile so powerful—organisations can tailor their Agile approach to fit their unique needs and circumstances.

The Pink Agile Framework: A Comprehensive Approach

In 2012, Pink Elephant embraced Agile by developing its own methodology: the Pink Agile Framework. This bespoke approach is utilised both internally and in client interactions, combining the strengths of DSDM and Scrum to create a holistic Agile strategy.

• DSDM: Used primarily for project management, DSDM offers a robust framework that supports a wide range of projects beyond software development.
• Scrum: While Scrum is typically associated with software development, within the Pink Agile Framework, it is specifically applied to streamline and enhance development processes.

The Pink Agile Framework represents an end-to-end Agile approach that can be seamlessly integrated across an entire organisation. Whether in Marketing, Sales, Software Development, or Management, this framework supports a unified, agile way of working that drives efficiency, collaboration, and innovation.