Digital Transformation: Part 14 – Digital disruption. What are the benefits?

Digital disruption offers businesses unique benefits when aligned with a strong digital strategy. Domino’s Pizza, for example, leveraged digital innovation through a mobile app to enhance speed and convenience, leading to greater growth than even tech giants like Google. A successful digital transformation hinges on five key rules: assess the impact of digital, aim high with digital ambitions, place strategic bets, develop new capabilities, and manage transformation actively. These principles maximise competitive advantage, profitability, and value, ensuring businesses stay ahead in a digital age.