Search About
Any questions? Sam Smith is available to answer any questions you might have
Email Sam
X

How can we help?

Welcome to Pink Elephant EMEA! We offer a comprehensive range of ITSM and ESM services designed to support your organisation's digital transformation.

Whether you're looking for expert ITSM consulting, cutting-edge technology solutions, award-winning training courses, or hands-on IT support, explore our website and use the search box to easily find the resources, insights, and services you need.

Service Catalogue – Central Pillar of an IT Service Organisation

A Service Catalogue is one of the most powerful and visible tools available to an IT department, playing a crucial role in supporting the organisation’s work and aligning IT services with business needs.

Continue reading after the photo
Service Catalogue Scoping and Strategy

Who is Troy DeMoulin?

Troy DeMoulin, Pink Elephant Canada’s VP of Research and Development, has long been a respected voice in IT service management. Fifteen years ago, he wrote a popular blog post titled IT Service Catalog Examples, which he has recently updated as The Service Catalog Is the Central Pillar of an IT Service Organisation.


Class Discussion: The Evolution of IT Organisations

In this updated post, Troy reflects on a recent discussion with a class on Integrated Service Management. The conversation centred on how IT organisations have evolved from a technology or asset-focused mindset to one that prioritises holistic products and services supporting customer outcomes. One student made a bold statement:

“It seems to me that an organisation’s successful adoption of a service management model is dependent upon and linked to the maturity of their service catalogue or its existence.”

Initially, Troy challenged this statement, pointing out that organisations without a service catalogue can still improve through practices like Incident Management, Asset Management, and Change Enablement. However, after reflection, Troy acknowledged the accuracy of the student’s comment.


Beyond Technology Optimisation

Troy highlights that many critical IT service management practices rely on an organisation recognising itself as a customer-facing service provider. This shift moves the conversation from pure technology optimisation to a focus on supporting customer mission goals through services supported by systemic products, either managed in-house or through third-party providers.


Critical ITSM Practices

Troy lists key ITSM practices, many of which include the term ‘service,’ underscoring the need for a holistic approach:

  • Service Request Management
  • Service Validation and Testing
  • Service Level Management
  • Service Configuration Management
  • Service Continuity Management
  • Service Financial Management

He also highlights the importance of other practices such as Availability Management, Information Security Management, and Portfolio Management, all of which require a broad, systemic view to be effective.


Speaking the Language of Products and Services

To position themselves as strategic partners to their business counterparts, IT organisations must learn to speak the language of products and services. Troy’s blog post from 15 years ago remains one of the most linked-to and visited pages on the Pink Elephant website because this need for alignment remains as relevant today as ever.


Publicly Available Service Catalogues

Troy also shares a list of publicly available Service Catalogues (though he notes that not all are best practice examples):