Pink Elephant EMEA at SITS25
Pink Elephant EMEA is excited to announce our return as an exhibitor at SITS25 – the Service Desk and IT Support Show, taking place at ExCeL London on 14–15 May 2025.

Pink Elephant EMEA at SITS25
As Europe’s premier event dedicated to IT Service Management, SITS25 is expected to welcome over 3,000 professionals from across the industry. Attendees will have the opportunity to explore the latest innovations, engage in insightful seminars, and network with peers and leading service providers.
Register for the free event here
Pink Elephant EMEA will be joining over 75 leading ITSM companies at SITS25, showcasing the latest in IT service solutions. You’ll find us at stand 155, ready to chat about our four key ITSM offerings: Training, Technology, IT Support, and Consulting.
Back by popular demand, our crowd-favourite Pink prize wheel will be spinning once again – and of course, Pinky the mascot will be there to join the fun!

Over the course of the two days, SITS25 will feature a dynamic education programme packed with seminars, expert panels, Breakfast Briefings, and Hot Topic workshops, offering practical insights and the latest trends in the industry.
Expect sessions led by thought leaders from the UK and beyond, exploring key themes like Enterprise Service Management (ESM), Artificial Intelligence (AI), and ITIL, along with important workplace topics including mental health and diversity.
We’re excited to announce that Misha Macinski, our Head of Technology, will be speaking at 3:00 PM on Day 1. His session – ‘AI-powered ITSM: a must-have or just another requirement checkbox?’ – will explore the realities behind the AI buzz and what it really means for your ITSM strategy.
SITS25 and the MSP Show are set to bring together thousands of industry professionals for two days of discovery, inspiration, and connection. Attendees will have the chance to explore the latest innovations, share forward-thinking ideas, and take part in conversations that drive both personal and professional growth. Plus, with exciting new features, post-show drinks, and plenty of networking opportunities, there’s even more to look forward to this year.