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Welcome to Pink Elephant EMEA! We offer a comprehensive range of ITSM and ESM services designed to support your organisation's digital transformation.

Whether you're looking for expert ITSM consulting, cutting-edge technology solutions, award-winning training courses, or hands-on IT support, explore our website and use the search box to easily find the resources, insights, and services you need.
ITIL

The ‘How’ of ITIL®

Your organisation has begun its ITIL journey. You have invested in education so people understand what this thing called ITIL is all...
Automation Automation Framework

Building a Smart City on Service Automation

Many of the larger cities around the world have the ambition to become a ‘smart city.’ But what does that mean exactly?...
ITSM

Top 10 Considerations for ITSM Program Success

A Checklist For ITSM Program Success When establishing an IT Service Management (ITSM) improvement program, the most common questions that arise tend...
ITSM Transformation

Organisational Transformation

Leading Organisational Transformation Winston Churchill once said, “There is nothing wrong in change, if it is in the right direction.” Whether people...
Service Desk

What makes a good Service Desk Manager?

I’ve said it before and I’ll say it again, the Service Desk are truly the unsung heroes of IT. They speak to...
BRM

Business Capability Roadmapping

What is Business Capability Roadmapping? Business Capability Roadmapping is a Business Relationship Management approach to aligning Business and IT strategies and imperatives....
ITIL

Problem Management

What is ITIL Problem Management? Whereas Incident Management is concerned with getting the Customer up and running again as quickly as possible,...
Automation Automation Framework

David Ratcliffe explains his views on the new Service Automation Framework

David Ratcliffe, President of Pink Elephant, explains his views on the new Service Automation Framework. Service automation as a new framework, fills...
Automation Automation Framework

The Service Automation Framework in 3 Minutes

The Basics of Service Automation Service Automation the concept of delivering services through smart technology is a rapidly growing area of interest...
Automation Automation Framework

The Difference Between Service Management and Service Automation

IT Service Management Service Management (and ITSM in particular) is an important domain in almost every organisation. According to the most widely...
Lean IT

The three Ks to remember of Lean IT

Within the world of Lean IT, there are three main words used within the domain of improvement: Kaizen, Kaikaku and Kakushin. But...
Big Data Cloud ITSM

What is Big Data?

Understanding Big Data The Five Vs of Big Data Big Data is a profession and field dedicated to the analysis, processing and...
Pink News

Pink17 / Vegas Review

Pink17: 21st Annual International IT Service Management Conference & Exhibition With over 2,000 attendees from across the globe, Pink Elephant’s annual conference...
ITIL

What is ITIL Service Strategy?

ITIL Service Strategy explained The purpose of the Service Strategy stage of the Service Lifecycle is to define the perspective, position, plans...
Business Provider ITSM

The Business Provider Maturity Model

The Business Provider Maturity Model explained The Business Provider Maturity Model is a way to help surface and understand the growth in...