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Welcome to Pink Elephant EMEA! We offer a comprehensive range of ITSM and ESM services designed to support your organisation's digital transformation.

Whether you're looking for expert ITSM consulting, cutting-edge technology solutions, award-winning training courses, or hands-on IT support, explore our website and use the search box to easily find the resources, insights, and services you need.

IT Asset Management: Why It’s Important to Ask ‘Why?’

Leadership expert Simon Sinek once said, “People don’t buy what you do, they buy why you do it”. In his TED Talk, ‘How Great Leaders Inspire Action’, he introduced the Golden Circle, a concept that encourages organisations to… read more

ITIL® 4 and IT Asset Management

Managing IT assets is crucial for operational success, as they represent a significant investment in today’s organisations. IT asset management (ITAM) involves not just procurement but also control, protection, and risk management, especially as more assets are used… read more

Application Management Organisation

Application Management Overview Although all Application Management departments, groups, or teams perform similar activities, each application or set of applications has its own distinct management and operational requirements. Key differences include: Examples of Application Management teams include: Traditionally,… read more

Application Management

Application Management is accountable for managing applications throughout their lifecycle. The Application Management function is performed by any department, group or team involved in managing and supporting operational applications. Application Management also plays an important role in the… read more

Fault Management

The International Standards Organisation’s (ISO) Open Systems Interconnection (OSI) management framework defines five specific Systems Management Functional Areas (SMFAs) for the management of ICT systems, often referred to as FCAPS from the initial letter of each management area…. read more

Configuration Management Database – CMDB

Configuration Management Database The Configuration Management Database  (CMDB)  is updated and referred to throughout the Release Management process concurrently with updates to the DSL. It should contain the following information in support of the Release Management process: The… read more

Implementing an ITSM Tool

Implementing an ITSM Tool: More Than Just Buying Software Implementing an IT Service Management (ITSM) tool involves more than purchasing software off the shelf or subscribing to a SaaS solution. Before investing in an ITSM tool, it’s essential… read more

Facilities and Data Centre Management

In the context of IT Service Management (ITSM), Facilities Management refers to managing the physical environments that support IT operations, typically located in data centres or server rooms. Effective Facilities Management is crucial for ensuring operational efficiency, security,… read more

Software Asset Management

What is Software Asset Management (SAM)? Software Asset Management (SAM) refers to the process of managing, controlling, and protecting an organisation’s software assets throughout their lifecycle. SAM involves overseeing the acquisition, deployment, maintenance, usage, and eventual disposal of… read more

SAM Organisation Roles

Software Asset Management (SAM): Organisation Roles and Responsibilities For Software Asset Management (SAM) to succeed within an organisation, clearly defining and agreeing on roles and responsibilities is crucial. It’s also essential to establish ownership for each of the… read more