Leadership expert Simon Sinek once said, “People don’t buy what you do, they buy why you do it.” He gave a Ted Talk in 2009 entitled “How great leaders inspire action.” As part of his talk, he introduced the concept of the Golden Circle, a concept that forces organizations to examine their business in a new and innovative light.
Traditionally, businesses move from the what we do circle, to the how we do it, with some not even making it to the bull’s-eye why. This, according to Sinek, is the wrong way to go about it – businesses need to start from the inside and work their way out. Answering why you do business is just as, if not even more important, as selling what you do and how you do it.
Simon Sinek: Start with Why: How Great Leaders Inspire Everyone to Take Action
When it comes to IT asset management, it is essential that efforts support the business’s why. By missing out on the why, you risk creating a program that is solely focused on operational aspects and leaves out the value and benefits. The result will be a set of ineffective processes and procedures that will largely be ignored.
To answer the why, you will need to examine how an IT asset management program will bring value and benefits to the enterprise. This is best understood by identifying the organization’s vision, strategy, and drivers.
After that, you can determine how IT asset management will provide the required value and benefits. The how component is addressed by two elements: the foundation (which establishes the IT asset management program’s goals and objectives) and parameters (which establish the scope of the activities).
Once you’ve determined the what, you can decide what IT asset management will do to provide the required value. These activities make up the practices of the IT asset management program.
The practices of IT asset management are supported and informed by both the foundation and parameters; collectively, these are what the program is going to do. These practices provide the direction and guidance to appropriately manage IT assets that enable the necessary outcomes of the program, thereby providing benefits and value to the organization.
The structure of Pink Elephant’s new IT Asset Management Essentials course incorporates the Golden Circle concept into Pink’s very own Integrated IT Asset Management (iITAM) model. The iITAM model provides the essential elements necessary for the effective acquisition and life cycle management of hardware, software, and mobile IT assets as well as cloud-based and emerging technologies.
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