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Welcome to Pink Elephant EMEA! We offer a comprehensive range of ITSM and ESM services designed to support your organisation's digital transformation.

Whether you're looking for expert ITSM consulting, cutting-edge technology solutions, award-winning training courses, or hands-on IT support, explore our website and use the search box to easily find the resources, insights, and services you need.

CMDB and ITIL

An up-to-date and functioning CMDB is one of the most important indicators of ITIL implementation success and the organisation’s overall IT maturity, yet many organisations seem to overlook or underestimate its importance in supporting other ITIL processes.

Digital Transformation: Part 14 – Digital disruption. What are the benefits?

Digital disruption offers businesses unique benefits when aligned with a strong digital strategy. Domino’s Pizza, for example, leveraged digital innovation through a mobile app to enhance speed and convenience, leading to greater growth than even tech giants like… read more

Digital Transformation: Part 12 – On premise or Cloud Infrastructure?

When planning digital transformation, it is crucial to align cloud decisions with overall business and operational objectives. Some organisations choose public cloud options, perceiving lower costs and favouring OpEx over CapEx. However, cloud services are not always cheaper… read more

ITIL® 4 and IT Asset Management

Managing IT assets is crucial for operational success, as they represent a significant investment in today’s organisations. IT asset management (ITAM) involves not just procurement but also control, protection, and risk management, especially as more assets are used… read more

Digital Transformation: Part 13 – A Clear Vision

Embarking on a digital transformation journey doesn’t guarantee success — around 80% of change programmes fail. A clear vision is crucial to be in the 20% that succeed. Achieving this vision requires time and input across the organisation…. read more

Digital Transformation: Part 11 – Get On Board

CIOs – Don’t Let It Be Your Fault! The challenges of successful digital transformation persist, with many expecting the CIO to lead this effort alone. For success, digital transformation must be viewed as a company-wide initiative, with strong… read more

Digital Transformation: Part 10 – Acceleration

Organisations are speeding up their digital transformation efforts, a wise decision considering COVID-19 exposed flaws in many operating models. The integration of technologies like AI, ML, RPA, and Agile methods is increasingly essential. However, successful digital transformation requires… read more

Digital Transformation: Part 9 – A Necessary Disruption

Digital transformation is the foundational change in how organisations deliver value to customers. However, it carries significant challenges and risks, and like many large-scale change programs, is more likely to fail than succeed. Common obstacles include poor leadership,… read more

Digital Transformation: Part 8 – Start With People

Digital transformation starts with people, not technology. For success, it’s crucial to gain employees’ buy-in, ensuring they are open to adopting new technologies and methods. Organisational culture plays a significant role in determining success. Therefore, planning digital transformation… read more

Digital Transformation: Part 7 – Restarting

Organisations are strategising for survival and future competitiveness, offering a prime opportunity for IT to lead business transformation. With a renewed focus on the value of technology—especially in light of Covid-19 disruptions—leaders can now restart paused transformation programmes…. read more