Digital Disruption. What are the benefits?
Rikkii Richman MBA – 18/02/2021
Consider Domino’s Pizza. Digital won’t replace pizza, but the company realised that digital could strengthen its advantage in speed & convenience. Its consumer-facing mobile app streamlined the steps for ordering & receiving a pizza (& capturing happy-customer feedback).
Here’s an interesting fact: Domino’s & Google both went public in 2004. If you had have invested a dollar in both, you would have made more money with Domino’s.
Digital transformation must rest on a foundation of smart digital strategy; making wise investment choices to maximize competitive advantage, growth, profit & value — & then implementing with discipline. Recent research undertaken by a major Global Consultancy Group suggests there are 5 key rules for a digital strategy;
Successful digital transformations reflect a robust digital strategy that follows these 5 rules and can help ensure the maximum return from people & digital investments by aligning them with the critical moves that drive competitive advantage & superior results.
Irrespective of where you or your organisation is with its business or digital transformation initiatives, we can support your transformation activities by conducting a discovery exercise, create proposals recommending actions, lead or help lead you through various stages of the initiative. Please contact us for more information or to arrange an initial conversation to discuss how we can help.
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