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Welcome to Pink Elephant EMEA! We offer a comprehensive range of ITSM and ESM services designed to support your organisation's digital transformation.

Whether you're looking for expert ITSM consulting, cutting-edge technology solutions, award-winning training courses, or hands-on IT support, explore our website and use the search box to easily find the resources, insights, and services you need.

IT Asset Management: Why It’s Important to Ask ‘Why?’

Leadership expert Simon Sinek once said, “People don’t buy what you do, they buy why you do it”. In his TED Talk, ‘How Great Leaders Inspire Action’, he introduced the Golden Circle, a concept that encourages organisations to… read more

ITSM Trends 2021 and Beyond: The Future of IT Service Management

In this legacy article we look at ITSM trends that were prevalent in 2021. As IT service management (ITSM) embraces new technologies, many organisations still lack the high-level capabilities needed to match their ambitions. In response, Freshworks partnered… read more

Digital Transformation – Supporting Change

Digital transformation isn’t just an IT task, it’s a leadership-driven, organisation-wide initiative. While top technologies perform as designed, transformation fails when employees don’t embrace them, typically due to leadership gaps. Successful transformation requires transparent communication, upskilling staff, and… read more

Digital Transformation: Agile Ways of Working

When transitioning to Agile working methods, organisations must plan carefully – beyond just declaring “we’re doing Agile now”. Effective leadership, communication, and a cultural shift across both IT and non-IT teams are essential for success. The pressure created… read more

Digital Transformation – Preparation

When organisations embark on digital transformation initiatives, it’s essential to support the change with the right activities, functions, and ways of working to ensure success. Once desired outcomes are identified, a 360-degree assessment of people, processes, and technology… read more

Digital Transformation: Triumph, Tragedy and Strategy

When the UK went into its first lockdown in March 2020, many organisations had to quickly adapt to remote working, placing new pressures on IT departments. While some were well-prepared, others faced difficulties, particularly with large volumes of… read more

Digital Transformation: Part 15 – People, Process, and Technology

Strong IT leadership is crucial for managing technology through the ‘Holy Trinity’ of People, Process, and Technology. As organisations tackle significant transformation and tactical changes, harnessing this trio has become more essential than ever. Success relies on a… read more

CMDB and ITIL

An up-to-date and functioning CMDB is one of the most important indicators of ITIL implementation success and the organisation’s overall IT maturity, yet many organisations seem to overlook or underestimate its importance in supporting other ITIL processes.

Digital Transformation: Part 14 – Digital disruption. What are the benefits?

Digital disruption offers businesses unique benefits when aligned with a strong digital strategy. Domino’s Pizza, for example, leveraged digital innovation through a mobile app to enhance speed and convenience, leading to greater growth than even tech giants like… read more

Digital Transformation: Part 12 – On premise or Cloud Infrastructure?

When planning digital transformation, it is crucial to align cloud decisions with overall business and operational objectives. Some organisations choose public cloud options, perceiving lower costs and favouring OpEx over CapEx. However, cloud services are not always cheaper… read more