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Welcome to Pink Elephant EMEA! We offer a comprehensive range of ITSM and ESM services designed to support your organisation's digital transformation.

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Service Desk and Customer Support

This article is about enhancing IT Services through effective Service Desk and Customer Support.

The Evolution and Importance of the Modern Service Desk

The Service Desk plays a crucial role as it serves as the primary interface between IT Services and the business. It acts as the “window” into IT, where any issues or challenges experienced by users are addressed. The efficiency and effectiveness of the Service Desk are critical to the organisation’s perception of IT’s value. When the Service Desk fails to perform optimally, not only does it diminish the perceived value of IT services, but it also negatively impacts the reputation of the IT department and its leadership.

Why the Service Desk is the Starting Point for IT Service Management Improvements

Experienced IT consultants frequently identify the Service Desk and the associated Incident Management process as the ideal starting point for implementing IT Service Management (ITSM) best practices. This focus is due to the centrality and visibility of IT Support in overall service delivery. Many organisations already have some form of support function in place, making it possible to achieve rapid improvements that deliver significant business benefits without necessitating major organisational changes. However, the success of these initiatives largely depends on the quality and motivation of the individuals providing customer support.

Pink Elephant’s Service Desk and Customer Support Services

At Pink Elephant, we prioritise the improvement, staffing, and management of your organisation’s Service Desk—the critical single point of contact for IT. Our services are designed to address a range of challenges that organisations commonly face, ensuring that your IT support functions not only meet but exceed expectations.

Thirteen Common Challenges That Lead Organisations to Seek Our Help

  1. Service Quality Concerns: Organisations may struggle to deliver the level of service their customers expect, leading to a poor perception of IT’s value.
  2. Operational Cost Reduction: Many organisations are looking for ways to reduce the costs associated with IT support.
  3. Service Automation: The need to improve the automation of Service Desk functions to enhance efficiency.
  4. Perception of IT Value: A lack of perceived value in IT Services can harm the relationship between IT and the rest of the business.
  5. Outsourcing Requirements: Some organisations require complete outsourcing of their Service Desk functions, often to off-site locations.
  6. Staff Motivation and Performance: De-motivated or underperforming staff can lead to a host of issues, including low first-time fix rates and high employee turnover.
  7. Service Desk ‘Churn’: Persistent issues with turnover and staff replacement can create a cycle of inefficiency and increased costs.
  8. People Management Challenges: Organisations often spend excessive time and resources managing and motivating staff, detracting from other critical business activities.
  9. Process and Automation Deficiencies: A lack of well-defined processes and automation can hinder the efficiency and effectiveness of the Service Desk.
  10. Out-of-Hours Service Gaps: Many organisations struggle to provide effective IT support outside of regular business hours.
  11. Customer Relationship Issues: Poor relationships with the customer base can further erode the perceived value of IT services.
  12. Image of IT Services: The Service Desk staff’s attitude and performance directly impact the overall image of IT within the organisation.
  13. Inadequate Service Focus: When existing suppliers primarily focus on hardware or software rather than service delivery, the quality of IT support can suffer.

Our Service Desk and Customer Support Services Include:

  • Service Desk Assessment: A comprehensive evaluation of your existing Service Desk function, identifying strengths, weaknesses, and opportunities for improvement.
  • Service Desk Improvement: Tailored strategies and solutions to enhance the efficiency, effectiveness, and customer satisfaction of your Service Desk.
  • Managed Service Desk: Full outsourcing of your Service Desk function, providing a seamless, cost-effective, and high-quality service that aligns with your business objectives.

Case studies

Growth powered by Pink Elephant’s SIAM IT Service Desk

Corplex (formerly DS Smith Plastics, Extruded Products) is a leading manufacturer of innovative reusable packaging. With a history spanning 50 years, Corplex rebranded in 2020 after being acquired by Olympus Partners. The company is dedicated to sustainability and excellence, establishing itself as a trusted name in the Reusable Transport Packaging...

Bespoke Customer Service training programme for GTT

Pink Elephant EMEA builds on the success of a GTT’s customer service offering with a bespoke virtual training programme. Find out more below about the objectives, challenges, and successes of delivering a training programme to 250+ GTT employees, in three countries, across three time zones.Find Out More about Customer Service...

AON optimises ITSM and UX

Aon PLC, a leading British-American multinational professional services firm, offers a wide range of financial risk-mitigation products, including insurance, pension administration, and health insurance plans. To continue delivering exceptional service across its global operations, Aon sought to transform its IT Service Management (ITSM) practices and enhance the user experience.The Challenge:...